BRUNO BATALLA EGUIDAZU
Senior Sales Lead
Luxembourg,LU
Summary
Sales & Business Development Leader with 6+ years’ experience across IT, Engineering, and SaaS sectors. Proven track record in public sector engagement, strategic sales, and team leadership. Skilled in AI solution scoping, CRM optimization, and international bid management. Fluent in English, Spanish, and French.
Overview
7
7
years of professional experience
2019
2019
years of post-secondary education
5
5
Languages
Work History
COACH BUSINESS MANAGER
ALTEN BELUX
01.2024 - Current
- Led 4 SDRs in hybrid/remote setup; grew market share by 20% and revenue by 15%.
- Developed AI-powered CRM (Concordia) and internal AI tools, improving client response and compliance.
- Drove €70M/year public sector contract win via strategic negotiation and outreach.
- Managed 150+ enterprise accounts; reduced churn 20%, grew revenue 25%.
EXPERIENCED BUSINESS MANAGER
ALTEN LUXEMBOURG
06.2022 - Current
- Led a team of 20; increased public & financial services revenue by 47%.
- Boosted customer retention by 50% via business model innovation.
- Improved profit margins by 22% through evaluation and renegotiation strategy.
- Mentored 2 SDRs and implemented new training methods, increasing productivity by 40%.
BUSINESS MANAGER
ALTEN BELGIUM
07.2021 - Current
- Scaled Toyota Motor Europe account from €1.6M to €7.5M revenue in 11 months.
- Led expansion into ADAS and advanced powertrain segments.
- Reduced attrition 20% through improved technical-sales collaboration.
BUSINESS DEVELOPMENT MANAGER
EXPLEO GROUP
01.2020 - Current
- Led bid management for low-volume luxury automotive manufacturers, securing €16M in awarded tenders.
- Conducted market analysis to identify growth opportunities in the luxury automotive sector, shaping go-to-market strategies that increased client engagement and deal success.
- Pioneered entry into the Cybersecurity and Hydrogen Mobility markets within automotive, enabling strategic diversification and future-proofing service offerings.
ACCOUNT MANAGER & TECHNICAL SALES ENGINEER
AKKA TECHNOLOGIES
05.2019 - Current
- Grew key automotive, aerospace, and space clients by 30%.
- Opened new account with Open Cosmos, supporting product development.
- Increased sales by €600K in 5 months.
COMMODITY OWNER (PRODUCT OWNER)
ASTON MARTIN LAGONDA
10.2018 - Current
- Led end-to-end development of DBX infotainment systems.
- Recovered 6-month delay to Start of Production (SOP) by streamlining cross-functional coordination and supply-chain timelines.
- Reduced CapEx by 10% through part commonization across vehicle models, eliminating the need for additional tooling.
- Lowered OpEx by 5% by negotiating volume-based supplier pricing tied to increased production runs..
Education
Bsc - Industrial Technologies Engineering: Mechanical, Electrical, Electronics And Material Science Engineering
UC3M
Business analysis Practitioner Certification - undefined
BCS
Project Management course - undefined
HARVARD BUSINESS SCHOOL ONLINE
European Certification - undefined
EITCA/AI
Skills
Strategic B2B Sales
Public Sector Account Management
Market Analysis & Penetration
Relationship Building
Business Analysis
Project & Change Management
Product Management
Timeline
COACH BUSINESS MANAGER
ALTEN BELUX
01.2024 - Current
EXPERIENCED BUSINESS MANAGER
ALTEN LUXEMBOURG
06.2022 - Current
BUSINESS MANAGER
ALTEN BELGIUM
07.2021 - Current
BUSINESS DEVELOPMENT MANAGER
EXPLEO GROUP
01.2020 - Current
ACCOUNT MANAGER & TECHNICAL SALES ENGINEER
AKKA TECHNOLOGIES
05.2019 - Current
COMMODITY OWNER (PRODUCT OWNER)
ASTON MARTIN LAGONDA
10.2018 - Current
Business analysis Practitioner Certification - undefined
BCS
Project Management course - undefined
HARVARD BUSINESS SCHOOL ONLINE
European Certification - undefined
EITCA/AI
Bsc - Industrial Technologies Engineering: Mechanical, Electrical, Electronics And Material Science Engineering
UC3M
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
French
Native or Bilingual
Mandarin
Limited Working
German
Limited Working