Diego Villamizar
Luxembourg City
Summary
Strategic marketing and business operations professional with experience across enterprise CRM ecosystems and entrepreneurial venture building. Skilled in translating complex business objectives into scalable systems that drive growth, efficiency, and measurable performance. Background in economics with strong analytical thinking and a hands-on approach to building, optimizing, and governing processes across marketing, sales, and operations. Experienced in both structured corporate environments and fast-paced startup settings, balancing strategic vision with executional discipline.
Overview
11
11
years of professional experience
4020
4020
years of post-secondary education
Work History
Founder and Manager
NaturaPet Solutions
01.2025 - Current
- Founded and launched a Luxembourg-based premium pet food brand specializing in locally produced, single-ingredient freeze-dried dog snacks.
- Lead end-to-end business operations including product development, production planning, supplier sourcing, regulatory compliance, and financial management.
- Designed and implemented compliant production processes aligned with Luxembourg and EU feed regulations (ALVA registration, labeling requirements, traceability, hygiene standards).
- Manage full production cycle including raw material sourcing, freeze-drying operations, packaging, and quality control.
- Develop and execute B2C and B2B commercial strategy, including partnerships with local retailers and online sales channels.
Senior Marketing Automation and Demand Gen Manager
Fidelity International
Luxembourg
12.2020 - 12.2024
- Design and test new POCs to address business challenges and support with the operational roll out, training and documentation process across CE Markets.
- Oversee campaigns from creation, adoption and reporting performance.
- Governing the Marketo Instance for data management, integrations with third parties and SFDC and be vigilant of any technical failures.
- Managing the relationships with vendor and agency supplying service for Marketing Ops.
- Responsible for development and fostering of new innovation within the CE region.
- Fidelity is a multinational financial services corporation.
Marketing Automation Specialist Contractor
Spring Professionals
Luxembourg
01.2020 - 12.2020
- Campaign production and validation, understand business briefings provided by local marketers, and translate them into the standardised Marketo elements such as email programs, event programs and nurturing programs.
- Design and testing of Marketo elements based on standardised processes, approve campaigns and ensure quality of metrics.
- Campaign support: Investigate and provide bug fixing support on campaign executed as well as technical support and provide answers to technical questions related to Marketo and Salesforce.
Marketing Operation Specialist - EMEA
Confluent
London
03.2018 - 04.2019
- Build infrastructures and assist in the governance of the Marketo instance including nurture programs, newsletter, webinar campaigns and webforms.
- Segment and maintain the marketing database as well as running operational program for Marketo housekeeping and also run data enhancement projects for key accounts.
- Provide internal support and training on all our marketing platforms as well as develop best practices documentation.
- Troubleshoot and QA Campaigns, workflows, data issues and other key marketing operations functions.
- Leverage Salesforce and Marketo for lead campaigns and program tracking and data analysis to provide recommendation for marketing effectiveness.
- B2B Marketing stack: Marketo, SFDC, GotoWebinar, On24, Vidyard, Discover Org and Kikfire.
Marketing Automation Executive
Sommet-Education
London
08.2016 - 03.2018
- Develop and execute digital campaigns to support the demand generation strategies by creating emails, landing pages, web-forms, online webinars and segmentations.
- Build and manage engagement programs for lead nurturing mapped to the different stages in the lead lifecycle.
- Collaborate with multiple stakeholders in the planning and implementation of new digital marketing activities and ensure they follow best practices.
- Identify new campaign opportunities based upon campaign results and data analysis.
- Support the Marketing Automation Manager with the integration of third parties applications throughout Marketo API.
- Create automate programs to streamline operations and maintain data quality in optimal condition.
- Monitor all the workflows between Marketo and Salesforce to guarantee data quality and Data integrity are optimized.
Marketing Operations Assistant
Misys
06.2015 - 05.2016
- Manage the customer and prospects database across Sales Force and Marketo.
- Managing projects for data acquisition and data enhancement in house and through third-party agencies when required.
- Provide report of data performance for all marketing activities to support the lead generation strategy throughout Marketo.
- Support the Field Marketing team on data segmentation to qualify and target strategy accounts for new opportunities.
- Build reports based on the opportunity pipeline to measure marketing contribution.
- Prepare dashboard for seniors' stakeholders to present the performance of the website and social media influence.
- Monitoring data accuracy/data input from inside sales team making sure procedures are followed accordingly.
Education
Master - Retail and Distribution Management and Administration (Marketing and Sales)
Autonomous University of Barcelona
Bachelor of Science - Economics
Universidad de los Andes
Skills
- Enterprise Marketing
- Automation (Marketo Administration & Governance)
- Landing Page and Webforms
- Lead Scoring
- Segmentation & Nurture Strategy
- Data Management & System Integrity
- Salesforce Integration & CRM Architecture
- Testing strategy (A/B Testing)
- Email authentication & deliverability best practices
- HTML and CSS Editing
- Google analytics and GTM
- Third party integrations & API's
- Ms Excel and Reporting
- Data management
- Support and training
- B2C & B2B Experience
- Business operations
Hobbies and Interests
- Dogs
- Swimming
- Cooking
- Dancing
References
Personal and professional references are available upon request.
Languages
Spanish
First Language
English
Advanced
C1
French
Intermediate
B1
Timeline
Founder and Manager
NaturaPet Solutions
01.2025 - Current
Senior Marketing Automation and Demand Gen Manager
Fidelity International
12.2020 - 12.2024
Marketing Automation Specialist Contractor
Spring Professionals
01.2020 - 12.2020
Marketing Operation Specialist - EMEA
Confluent
03.2018 - 04.2019
Marketing Automation Executive
Sommet-Education
08.2016 - 03.2018
Marketing Operations Assistant
Misys
06.2015 - 05.2016
Master - Retail and Distribution Management and Administration (Marketing and Sales)
Autonomous University of Barcelona
Bachelor of Science - Economics
Universidad de los Andes