Emil-Florin Nemes
Marketing & Communication Consultant
Luxembourg
Summary
Creative and result-oriented marketing professional with over 20 years of experience in branding, marketing strategy, direct, digital and content marketing, sales marketing and client relationship;
Proven track record of developing innovative multi-channel strategies that drive business growth and enhance brand identity; Adept at leveraging market research and data analytics to inform decision-making and optimize campaign performance;
Fluent in English and French, with developing knowledge of German, and a deep understanding of current market trends, media relations, and consumer behavior;
Passionate about storytelling, brand development, and delivering measurable results in dynamic, fast-paced environments.
Overview
21
21
years of professional experience
4051
4051
years of post-secondary education
4
4
Languages
Work History
CONSULTANT
Project-Based
03.2020 - Current
- Various consultancy projects for international brands, focusing on digital transformation and market expansion: assisting companies in creating and implementing the best marketing strategy, including target audience, brand message, market presence, by using metrics, data, and other company information.
GROUP MARKETING & COMMUNICATION MANAGER
Digi Romania
06.2018 - 02.2020
- Led the development and execution of integrated marketing communication strategies, ensuring brand consistency and multi-channel campaign effectiveness;
- Managed multi-million Euro advertising campaigns across traditional and digital platforms, optimizing media mix and budget allocation to maximize ROI;
- Initiated digital transformation, enhancing customer engagement through SEO, SEM, and social media marketing;
- Conducted in-depth market research and data analysis to refine audience segmentation, improve campaign targeting, and drive lead generation;
- Led cross-functional teams, fostering collaboration between marketing, sales, and product teams to align strategies with business goals;
- Strengthened stakeholder communication, negotiating partnerships and sponsorships that enhanced brand visibility and market positioning;
- Developed and executed crisis communication strategies, ensuring brand reputation management.
HEAD OF MARKETING & PR
Digi Romania
02.2009 - 06.2018
- Defined and implemented strategic marketing communications plans aligned with corporate objectives, driving brand awareness and customer acquisition;
- Directed content strategy and copywriting initiatives, developing compelling messaging that resonated with target audiences;
- Managed digital marketing efforts, optimizing website performance, online advertising, and social media presence to boost customer engagement;
- Led a major rebranding initiative, overseeing external and internal communication strategies to ensure seamless brand evolution;
- Orchestrated high-impact PR and corporate communication strategies, positioning the company favourably among industry stakeholders and media;
- Implemented performance tracking and analytics, utilizing KPIs and reporting tools to measure campaign effectiveness and inform decision-making;
- Established and maintained media relations, securing press coverage and positive brand positioning in the market.
MARKETING MANAGER
Infogate Telecom
02.2006 - 02.2009
- Designed and executed creative strategies to enhance brand visibility and achieve business growth objectives;
- Coordinated with external agency and suppliers to produce marketing materials, ensuring consistency with brand guidelines.
MARKETING ASSISTANT
Augusta Papier
08.2004 - 02.2006
- Implemented the annual marketing plan for the allocated products;
- Responsible for the preparation and participation at fairs and exhibitions.
Education
LANGUAGE COURSES - French - Level C1, German - Level B2.2
Institut National Des Langues
Luxembourg07-2025
GOOGLE CERTIFIED DIGITAL MARKETER -
Google Online Course
Online04-2020
POSTGRADUATE STUDIES - Strategic Management
University Politehnica of Bucharest
Bucharest, Romania 01.2007 - 01.2009
Organizational Management
Henry Coanda Academy
Brasov, Romania 04.1999 - 01.2003
Skills
Marketing Strategy Development
Interests
Creative Design Trends
Half-Marathon Runner
Personal Development Literature
Timeline
CONSULTANT
Project-Based
03.2020 - Current
GROUP MARKETING & COMMUNICATION MANAGER
Digi Romania
06.2018 - 02.2020
HEAD OF MARKETING & PR
Digi Romania
02.2009 - 06.2018
POSTGRADUATE STUDIES - Strategic Management
University Politehnica of Bucharest
01.2007 - 01.2009
MARKETING MANAGER
Infogate Telecom
02.2006 - 02.2009
MARKETING ASSISTANT
Augusta Papier
08.2004 - 02.2006
Organizational Management
Henry Coanda Academy
04.1999 - 01.2003
LANGUAGE COURSES - French - Level C1, German - Level B2.2
Institut National Des Langues
GOOGLE CERTIFIED DIGITAL MARKETER -
Google Online Course
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