Emil-Florin Nemes
Marketing & Communication Consultant
Luxembourg
Summary
Creative and result-oriented marketing professional with over 20 years of experience in branding, marketing strategy, direct, digital and content marketing, sales marketing and client relationship;
Proven track record of developing innovative multi-channel strategies that drive business growth and enhance brand identity; Adept at leveraging market research and data analytics to inform decision-making and optimize campaign performance;
Fluent in English and French, with developing knowledge of German, and a deep understanding of current market trends, media relations, and consumer behavior;
Passionate about storytelling, brand development, and delivering measurable results in dynamic, fast-paced environments.
Overview
21
21
years of professional experience
4051
4051
years of post-secondary education
4
4
Languages
Work History
CONSULTANT
Project-Based
03.2020 - Current
- Various consultancy projects for international brands, focusing on digital transformation and market expansion: assisting companies in creating and implementing the best marketing strategy, including target audience, brand message, market presence, by using metrics, data, and other company information.
GROUP MARKETING & COMMUNICATION MANAGER
Digi Romania
06.2018 - 02.2020
- Led the development and execution of integrated marketing communication strategies, ensuring brand consistency and multi-channel campaign effectiveness;
- Managed multi-million Euro advertising campaigns across traditional and digital platforms, optimizing media mix and budget allocation to maximize ROI;
- Initiated digital transformation, enhancing customer engagement through SEO, SEM, and social media marketing;
- Conducted in-depth market research and data analysis to refine audience segmentation, improve campaign targeting, and drive lead generation;
- Led cross-functional teams, fostering collaboration between marketing, sales, and product teams to align strategies with business goals;
- Strengthened stakeholder communication, negotiating partnerships and sponsorships that enhanced brand visibility and market positioning;
- Developed and executed crisis communication strategies, ensuring brand reputation management.
HEAD OF MARKETING & PR
Digi Romania
02.2009 - 06.2018
- Defined and implemented strategic marketing communications plans aligned with corporate objectives, driving brand awareness and customer acquisition;
- Directed content strategy and copywriting initiatives, developing compelling messaging that resonated with target audiences;
- Managed digital marketing efforts, optimizing website performance, online advertising, and social media presence to boost customer engagement;
- Led a major rebranding initiative, overseeing external and internal communication strategies to ensure seamless brand evolution;
- Orchestrated high-impact PR and corporate communication strategies, positioning the company favourably among industry stakeholders and media;
- Implemented performance tracking and analytics, utilizing KPIs and reporting tools to measure campaign effectiveness and inform decision-making;
- Established and maintained media relations, securing press coverage and positive brand positioning in the market.
MARKETING MANAGER
Infogate Telecom
02.2006 - 02.2009
- Designed and executed creative strategies to enhance brand visibility and achieve business growth objectives;
- Coordinated with external agency and suppliers to produce marketing materials, ensuring consistency with brand guidelines.
MARKETING ASSISTANT
Augusta Papier
08.2004 - 02.2006
- Implemented the annual marketing plan for the allocated products;
- Responsible for the preparation and participation at fairs and exhibitions.
Education
LANGUAGE COURSES - French - Level C1, German - Level B2.2
Institut National Des Langues
Luxembourg07-2025
GOOGLE CERTIFIED DIGITAL MARKETER -
Google Online Course
Online04-2020
POSTGRADUATE STUDIES - Strategic Management
University Politehnica of Bucharest
Bucharest, Romania 01.2007 - 01.2009
Organizational Management
Henry Coanda Academy
Brasov, Romania 04.1999 - 01.2003
Skills
Marketing Strategy Development
Digital Marketing & SEO/SEM
Brand Management & Corporate Communications
Market Research & Data Analysis
Public Relations & Media Relations
Crisis Communication
Stakeholder Engagement & Internal Communications
Project & Team Leadership
Campaign & Budget Management
Performance Analysis & Reporting
Client relationships
Team collaboration
Time management
Problem-solving
Team leadership & development
Continuous improvement
Strategic planning
Data analytics
Forecasting and reporting
Organizational development
Analysis & evaluation
Change management
Processes and procedures
Cost analysis
Market penetration
Public speaking
Sales strategy
Stakeholder engagement
Budget management
Trend analysis
Business presentation
Market research and analysist
Problem-solving abilities
Teamwork and collaboration
Effective communication
Excellent communication
Adaptability and flexibility
Reports and documentation
Client requirements assessment
Analytical thinking
Client engagement
Decision-making
Best practices implementation
Work Planning and Prioritization
Staff management
Integrity and honesty
Performance tracking
Customer relationship management
Business planning
Attention to detail
Timeline development
Goal setting
Process optimization
Interests
Creative Design Trends
Half-Marathon Runner
Personal Development Literature
Timeline
CONSULTANT
Project-Based
03.2020 - Current
GROUP MARKETING & COMMUNICATION MANAGER
Digi Romania
06.2018 - 02.2020
HEAD OF MARKETING & PR
Digi Romania
02.2009 - 06.2018
POSTGRADUATE STUDIES - Strategic Management
University Politehnica of Bucharest
01.2007 - 01.2009
MARKETING MANAGER
Infogate Telecom
02.2006 - 02.2009
MARKETING ASSISTANT
Augusta Papier
08.2004 - 02.2006
Organizational Management
Henry Coanda Academy
04.1999 - 01.2003
LANGUAGE COURSES - French - Level C1, German - Level B2.2
Institut National Des Langues
GOOGLE CERTIFIED DIGITAL MARKETER -
Google Online Course