Jannika Salminen

• Creating marketing and communications strategies for South Korean companies expanding to Europe

Success: Part of a team securing the company financially valuable partnerships such as MOU with Seoul Fintech Lab

• Leading rebranding and marketing communications strategy
• Positioning the product for the launch in Benelux, Nordics, and the UK
• Working with the UI, UX, and the development of the platform
• Managing creatives, content, press, influencers, partners
• Team management and recruitment
• Representing the company as a keynote speaker at events
• Reported to the CEO and founders

Success: Responsible for creating brand and communication activities that secured the company €1 million in seed funding

• Communications, marketing and content strategies for companies across Europe (ie. Canon, Huawei, iLOQ)
• Brand management, rebranding
• Social media campaigns, community management
• Training and workshops in personal branding, content production and digital brand building
• Marketing Manager EMEA for Husky Technologies (online and offline events for the region + India)
• Journalist for Silicon Luxembourg

Success: Created and managed a digital campaign that had an engagement rate of 65% and 1.5 million views in the selected European countries with a relatively small budget

• Communications, marketing and content strategies
• Rebranding and branding
• Supervision of creatives (UI, UX, visual design etc.)
• Campaign management, press management
• Event planning and management
• Public speaking and training
• Reported directly to the CEO

Success: Responsible for a MarCom project that resulted in the company signing a financially valuable partnership deal with Luxembourg and South Korean government-led organisations

• Content strategy (used as a base for a global content strategy)
• Overseeing content production and translations of over ten languages with internal and external partners
• Digital project management, project management
• Influencer and press management
• Shareholder management across the globe
• Reported to the European Marketing Director (member of the European executive team)

Success: Over 80% increase in the results of a B2C social media campaign when I started overseeing it and made changes

• Marketing, communications and content strategy
• Media, press and influencers management
• Content management and production
• Ad and campaign management
• Management of internal and external team, reporting to the executive team

Success: Increased December sales by 400% compared to November, with a campaign I led, topping even the best hot-season (July) sales

• Content, communication, and brand strategy
• Overseeing and managing creatives and content production
• Managing influencers, media and celebrity collaborations
• Designing brand awareness campaigns across Europe
• Reporting directly to the executives of the brands

Success: Collaboration deal as Finland’s Olympic team’s official clothing partner

• B2B marketing strategy (online, offline, stores)
• Marketing activities (online, offline, events, stores)
• Designing and executing training (online, in-person)
• Digital project management (CMS, CRM, eCommerce)
• Contact person for the store personnel (4,000) and HQ personnel for B2B
• Reporting to the Sales Director (2nd to CEO)

Success: Increased B2B sales by 110% in the first year on the job; my team of two got awarded for it