Jeremy Shepherd
Chargé de Communication & Marketing Digital
Frisange
Profil professionnel
Enthusiastic and driven, I consider myself as a good fit for this job offering. With hands-on experience in both internal and external communications, content creation and campaign management. A solid grasp of SEO, analytics tools like GA4 and Looker Studio and CMS platforms like WordPress, I combine creativity with a structured approach to fulfil my missions and goals.
Vue d'ensemble
3
3
years of professional experience
Expérience professionnelle
Marketing and commercial communication
BIL (Banque Internationale à Luxembourg)
Luxembourg
05.2024 - 10.2024
- Planning, executing and evaluating marketing campaigns from creation to post-mortem, ensuring alignment with strategic objectives (+50% newsletter subscribers)
- Writing of articles tailored to company standards & brand image (external & internal)
- Developing and maintaining analytical dashboards in Looker Studio using GA4 (allowed cutting inefficient advertisements, therefore budget)
- Designing and optimising HTML newsletter templates to enhance engagement and deliverability for subscribers
- Managing, updating content and functionality on WordPress platforms to support brand initiatives
- Implementing SEO strategies to improve search engine rankings and drive organic traffic
- Crafting and managing detailed agency briefs to ensure clarity, consistency and successful project outcomes
- Supporting the organisation of internal events (i.e Summer Drinks)
Go-to-market & User digital adoption
BIL (Banque Internationale à Luxembourg)
Luxembourg
02.2023 - 08.2023
- Managing internal and external communications to ensure consistency and alignment with organisational goals
- Driving adoption campaigns to enhance user engagement and trust in digital solutions
- Conducting quarterly KPI analysis to monitor performance and identify growth opportunities
- Promoting remote channels to improve accessibility and customer experience (+72% app usage over token for 2FA)
- Planning initiatives to increase product adoption rates and maximize customer value
- Facilitating change management processes to support organizational transformation and seamless adoption
Freelance
EC.LX
Amsterdam/Luxembourg
01.2020 - 01.2023
- E-Commerce (A-Z)
- Designing, creating and managing websites (Shopify, WIX)
- Implementing digital and email marketing strategies to drive engagement and sales
- Developing and optimising advertisement campaigns on META platforms
- Customer service to ensure satisfaction and retention
Formation
Master in - International Marketing and Business Development
SKEMA Business School
ParisBachelor of - Business Administration
Hotelschool The Hague
Baccalauréat - Economique et Social
Vauban, Ecole Et Lycée Français De Luxembourg
Compétences
- Pack Office
- WordPress
- Looker Studio (GA4)
- HTML
- Meta Business Manager
- Critical Thinking
- Decision Making
- Autonomous
- Dynamic
- Team player
- Rigorous
Informations complémentaires
References:
- Anne-Laure PICHON (Head of Marketing and Commercial Communication) +352 4590 5149
- Amandine PLAISIN (Senior Marketing Officer) +352 4590 2586
Sports: Ice-hockey: 10 years of practice, participated in regional tournaments in Belgium, France, and Germany
Travels: 28 countries visited
Langues
Anglais
Langue maternelle
Français
Langue maternelle
Allemand
Avancé (C1)
Luxembourgeois
Avancé (C1)
Espagnol
Élémentaire (A2)
Néerlandais
Élémentaire
Frise chronologique
Marketing and commercial communication
BIL (Banque Internationale à Luxembourg)
05.2024 - 10.2024
Go-to-market & User digital adoption
BIL (Banque Internationale à Luxembourg)
02.2023 - 08.2023
Freelance
EC.LX
01.2020 - 01.2023
Baccalauréat - Economique et Social
Vauban, Ecole Et Lycée Français De Luxembourg
Master in - International Marketing and Business Development
SKEMA Business School
Bachelor of - Business Administration
Hotelschool The Hague
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