Pharma sales improvement:
- The client aimed to improve profitability for pharma sales in a business unit
- Established various models for leadership, defined and tracked KPIs related to sales representatives’ performance
Sales rep attrition:
- The client faced a 40% sales representative attrition rate
- Developed a random forest model to predict the employees likely to attrite within the next 3 months
- The model captured 70% of employees likely to attrite by flagging only 15% of employees
Manufacturing plant performance optimization:
- Created a linear search optimizer to allocate contractors to different tasks based on their skillsets, improving both cost-efficiency and overall performance
- Improved profitability by nearly 10% for the client by the second month after the optimizer was adopted
Marketing Mix Modeling:
- Assisted a U.S.-based telecom client in designing a customized targeting plan for their customer base
- Developed a marketing mix model (conjoint simulator) to understand customer preferences for different telecom plans and related attributes
- The client was able to offer customized discounts, perform targeted marketing, and design tailored telecom plans based on customer needs