Kateryna Gutsalo
Luxembourg
Summary
Dynamic and results-oriented professional with a proven track record in e-commerce, product development and retail management. Skilled in driving direct-to-consumer channels, developing and executing e-commerce strategies, and optimizing online sales performance. Experienced in market research, product sourcing, website development, and targeted marketing campaigns. Strong analytical skills, attention to detail, and ability to thrive in a fast-paced environment. Passionate about delivering exceptional results and contributing to organizational success.
Overview
4
4
years of professional experience
Work History
Auditor
Deloitte
Luxembourg
06.2022 - Current
- Assisted in audit engagements for clients in Private Equity and Real Estate industries.
- Conducted audit procedures, analyzing financial statements, and identifying areas of risk and potential improvement.
- Identified discrepancies in financial documents, investigated causes, and proposed solutions.
- Collaborated with cross-functional teams to address client needs and deliver high-quality audit services.
- Demonstrated strong analytical skills, attention to detail, and the ability to multitask in a fast-paced environment.
Founder
Crafted Story
Kyiv
09.2020 - 04.2022
- Founded and managed Crafted Story, an e-commerce business specializing in wooden puzzles for children
- Conducted comprehensive market research to identify high-demand products and target markets
- Managed a team of two workers, overseeing day-to-day operations and delegating tasks effectively
- Successfully developed, sourced and curated a product selection tailored to UK and European markets
- Developed and optimized a user-friendly online store to enhance customer experience and drive sales
- Implemented targeted marketing campaigns across various channels to increase brand visibility and customer engagement
- Achieved consistent sales growth and market expansion through strategic planning and execution
- Established Crafted Story as a reputable brand in the industry, earning recognition for quality products and exceptional customer service
Education
MSc in Global Supply Chain Management -
Cass Business School
09.2020
BA in Accounting & Finance -
The University of Manchester
07.2019
Skills
- E-commerce Strategy Development
- Digital Marketing (SEO, SEM, Social Media, Email)
- Website Development
- Data Analysis and Interpretation
- Product Management and Merchandising
- Cross-functional Collaboration
- Project Management
- Customer Relationship Management (CRM)
- International Market Experience
- Leadership and Team Management
- Event Management
Passions
- Danced ballroom for 11 years, took part in International competitions across Europe and the US
- Passionate about learning new cultures and languages
Languages
Ukrainian
First Language
English
Proficient (C2)
C2
Russian
Proficient (C2)
C2
Timeline
Auditor
Deloitte
06.2022 - Current
Founder
Crafted Story
09.2020 - 04.2022
MSc in Global Supply Chain Management -
Cass Business School
BA in Accounting & Finance -
The University of Manchester
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