Marcelo M. Machado
Luxembourg
Summary
Results-driven marketing professional with skills in increasing customer engagement and business visibility in online searches through successful SEO approaches, social media management and compelling content creation. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Assistant
Gin Degas
12.2022 - 02.2023
- Created channel-specific templates to increase efficiency in ongoing asset production, reducing design time by 30%.
- Created social media content with innovative brand messaging to support new product launches.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
Head of Social Media & Community Engagement
Nohbo Inc
01.2022 - 05.2022
- Strategically managed and enhanced customer engagement across various social media platforms, including Instagram, TikTok, and YouTube by 20%.
- Established and nurtured relationships with several influencers each month.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
- Conducted consumer surveys and analyzed purchasing trends.
X-Culture Project Manager
Florida Institute of Technology
08.2021 - 12.2021
- Managed team meetings and discussed project's goals and objectives.
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
- Created and managed social media campaigns to increase brand engagement.
- Established open and professional relationships with team members which facilitated communication, quickly resolving issues, and conflicts.
Sports & Entertainment Event Manager
Florida Institute of Technology
03.2021 - 05.2021
- Managed administrative logistics of events planning, event booking, and event promotions.
- Utilized different tools to analyze marketing and financial trends and suggested measures to reduce costs and improve business processes.
- Coordinated schedules and timelines for events.
- Conducted daily updates to social media profiles to boost event's online presence.
Community Engagement Researcher
Brazil 4 You
01.2021 - 05.2021
- Monitored trends in data and performed A/B testing to deliver increased engagement.
- Understood and used website SEO and analytics plus social media measurement to tweak messaging and follow best practices.
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
- Worked with colleagues at different levels to develop marketing goals and evaluate results.
Customer Service Representative
Florida Institute of Technology
09.2020 - 01.2021
- Handled customer inquiries and suggestions courteously and professionally.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Maintained inventory count, tracked usage, and documented variances.
- Remained calm and poised when dealing with difficult customers or during busy shifts.
Education
Bachelor of Science - Business Administration Marketing
Florida Institute Of Technology
Melbourne, Florida12.2022
Skills
- Customer Relationship Management
- Social Media Management
- E-commerce Marketing
- Market Research
- Promotional Campaigns
- SEO
- Video Editing
- Self-Motivated
- Interpersonal Skills
- Independent
- Team Work
- Detail Oriented
Certification
X-Culture - Florida Institute of Technology (2021)
- A large-scale global collaboration experiential learning project that involves over 3,500 MBA and business students from 100 universities from 40 countries on six continents every semester.
Peregrine Assessment - Florida Institute of Technology (2022)
- A practical, knowledge-based exam that evaluates students on the following topics: Accounting. Finance. Business Integration and Strategy. Economics (Macro and Micro).
Email Marketing - Great Learning (2023)
- Full understanding of all tools and strategies needed to create Email marketing campaigns.
Languages
English, Portuguese
Native language
Spanish
Advanced
C1
Chinese (Mandarin)
Intermediate
B1
Timeline
Digital Marketing Assistant
Gin Degas
12.2022 - 02.2023
Head of Social Media & Community Engagement
Nohbo Inc
01.2022 - 05.2022
X-Culture Project Manager
Florida Institute of Technology
08.2021 - 12.2021
Sports & Entertainment Event Manager
Florida Institute of Technology
03.2021 - 05.2021
Community Engagement Researcher
Brazil 4 You
01.2021 - 05.2021
Customer Service Representative
Florida Institute of Technology
09.2020 - 01.2021
Bachelor of Science - Business Administration Marketing
Florida Institute Of Technology
Similar Profiles
Ahmed AbdelnaserAhmed Abdelnaser
Restaurant Manager at Degas MohandseenRestaurant Manager at Degas Mohandseen
Monika MaynardMonika Maynard
Food Process Worker at Gin Gin &DryFood Process Worker at Gin Gin &Dry
Farryn EllFarryn Ell
Cleaner/Bartender at Gin Gin Bowls ClubCleaner/Bartender at Gin Gin Bowls Club