Nicole Catherine Elmiger
Bueron
Summary
Organized and dependable Junior Brand Manager in the FMCG industry, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Open to acquire new skills and extend existing knowledge.
Overview
9
9
years of professional experience
Work History
Junior Brand Manager
Bataillard AG
06.2023 - Current
- Build brands to ensure transformation from B2B to B2B2C
- Strategy, planning, development and implementation of 360 degree consumer centric marketing plans in order to drive customer engagement, brand growth and awareness
- Ensure seamless consumer centric communication and activation across channels and touchpoints (In-Store, HoReCa, own web shops, 3rd party online stores, export channels, social media, brand channels, newsletters)
- Launch new products with excellence across all relevant channels (asset and toolkit development B2C and B2B, deployment to sales team, 4 P's, go to market strategy, Navision & PIM / DAM maintenance)
- Analyze and report sales data / KPIs to demonstrate target achieving and validating marketing activities, monitor brand performance and adjust strategy / plans accordingly and implement learnings
- Boost brand awareness by developing and implementing targeted marketing campaigns with cross functional teams
- Monitor industry trends to maintain competitive edge in marketing strategies
- Generates sponsorships to enhance marketing objectives
- Support B2B sales at events and wine tastings showcasing the wines and the brands to customers and consumers
Global Sports Marketing Football FIFA/UEFA Intern
Adidas
07.2022 - 01.2023
- FIFA World Cup 2022 & FIFA Women’s World Cup 2023: fulfillment of marketing rights, ordering process & product delivery
- FIFA and UEFA Events: support in the preparation & delivery of events
- UEFA Events & Tournaments: fulfillment of marketing rights, ordering process & product delivery
- FIFA Development Courses: administration, ordering process, overview
- Support on product proposals, ordering and administration of VIK delivery to events
- Independent administration, organization and handling of smaller FIFA/UEFA projects
Social Media Community Manager
Avaloq
07.2021 - 06.2022
- Posting as the brand’s account on social networks
- Representing the voice of the brand and are responsible for posts, replies and general content
- Collecting CSR related data for GHG emission calculation
- Planning social media content through Hootsuite
- General correspondence and monitoring of multiple mail addresses
- Procurement management for the whole team
- Increased followers by more than 100%
Corporate Communications Intern
Avaloq
02.2020 - 06.2021
- Media monitoring (Argus)
- Active support of virtual events with up to 1000 participants
- Seasons greetings campaign including video shoot with the group executive board and cards for customers and employees
- Plan and execute social media posts on LinkedIn, Twitter and Facebook (Hootsuite)
Corporate Communications Intern
Avaloq
07.2018 - 05.2019
- Drafting press releases detailing relevant newsworthy information and supporting the brand image
- General correspondence and monitoring of multiple mail addresses
- Procurement management for the whole team, Active support to the event manager in formal / informal settings both inhouse and external with up to 500 participants
- Coordination of procurement processes for the whole team
- Administrative support of press office
- Monitoring of multiple mail addresses
- Responsible for invitation management (CVENT) and vendor management
- Active inputs to the corporate social responsibility programme
- Procurement of give-aways and print materials and oversight of the according stock
Childcare Volunteer
WorldUnite
07.2017 - 08.2017
- Planning and carrying out lessons and activities to promote children's emotional and physical development
- Daycare in an orphanage with around 50 children
- Collecting donations to increase supply of food and medical need
Communication Coordinator
Avaloq
07.2016 - 07.2017
- Organization of events and on site supervision
- Edit company website (Typo 3 and Magnolia)
- Write and send out invitations
- Plan and supervise photoshoots and video shoots
- Coordination of team and project meetings
- General correspondence
- Procurement of printing and advertising material
Sales Assistant
Landi Switzerland
06.2015 - 07.2016
- Promoting customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance
- Restocking, arranging and organizing merchandise in front lanes to drive product sales
- Checking prices for customers and processing items sold by scanning barcodes.
Education
Master of Arts - Business Management
University Of St. Gallen
St. Gallen2024
Bachelor of Arts - Business Administration
University Of St. Gallen
St. Gallen2021
University of Stellenbosch
South Africa12.2019
High School Diploma -
Gymnasium
SurseeSecondary School
SurseeLMS School
LucernePrimary School
SchenkonSkills
- Project organization and administration
- Communicative and open
- Flexibility and efficiency
- Time management, budget control and priority setting
- Event Management
- Willing to learn, perform and take responsibility
- Social Media Coordination
- Networking
- Ability to work independently
- Global Marketing
- Global Supply Management
Languages
German
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
Italian
Elementary (A2)
Chinese (Mandarin)
Elementary (A2)
Timeline
Junior Brand Manager
Bataillard AG
06.2023 - Current
Global Sports Marketing Football FIFA/UEFA Intern
Adidas
07.2022 - 01.2023
Social Media Community Manager
Avaloq
07.2021 - 06.2022
Corporate Communications Intern
Avaloq
02.2020 - 06.2021
Corporate Communications Intern
Avaloq
07.2018 - 05.2019
Childcare Volunteer
WorldUnite
07.2017 - 08.2017
Communication Coordinator
Avaloq
07.2016 - 07.2017
Sales Assistant
Landi Switzerland
06.2015 - 07.2016
Master of Arts - Business Management
University Of St. Gallen
Bachelor of Arts - Business Administration
University Of St. Gallen
University of Stellenbosch
High School Diploma -
Gymnasium
Secondary School
LMS School
Primary School
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