Fashion
Paola Guarnaccia
E-commerce And Digital Marketing Specialist
LOMBARDIA
Summary
Dynamic E-commerce and Digital Marketing Coordinator with a proven track record at Nestlé Health Science, excelling in SEO and data analytics. Successfully boosted website traffic and improved conversion rates through strategic A/B testing. Adept at leveraging CRM tools like Klaviyo for targeted campaigns, demonstrating strong analytical and creative skills.
Overview
6
6
years of professional experience
1
1
Certification
2
2
Languages
Work History
E-commerce and Digital Marketing Coordinator
Nestle Health Science
09.2023 - Current
- Oversee the digital rollout of new product launches and website updates, ensuring seamless execution and alignment with marketing initiatives.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Paid media management: improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Created reports in order to track sales and websites traffic through Power Bi and Google Analytics.
- Drive the strategy and execution of targeted email marketing campaigns, leveraging customer data for personalization and segmentation, using Klaviyo.
- Design and set up of DTC email automation flows and analyze email performances to ensure continuous optimization.
- Evaluated market trends to stay current on consumer and competitor changes
Digital Marketing Specialist
Fidia Farmaceutici
09.2020 - 07.2023
- Define and develop digital marketing strategy for all the brands for the italian marketing division.
- Briefing external agiencies for the creation of asset concepts for Social Media, DSP, and Newsletters.
- Managing all the digital marketing activities for company e- commerce (amazon vendor central and brand store).
- Tracking, creating and updating digital campaign reports through google analytics, Meta and Amazon vendor.
- Monitoring and optimizing digital budget.
- Competitor analysis of Digital and social companies. scenery
Pr Intern
Karla Otto
05.2019 - 07.2019
- Assist in the coordination of press activities and media relations
- Support the preparation of press kits, lookbooks, and sample send-outs
- Help manage press showroom appointments and maintain sample inventory
- Monitor media coverage, create press clippings, and update coverage reports
- Collaborate on the organization of events, fashion shows, and product launches
- Maintain and update media and influencer contact lists
Education
Master of Science - Digital Strategy
Politecnico of Milan
Milan 04.2001 -
Master of Science - Marketing Management
Luiss Guido Carli
Rome 04.2001 -
Bachelor of Science - Economics
Luiss Guido Carli
Rome 04.2001 -
Skills
- SEO (Keyword analysis and research)
- CRM management (Klaviyo and Salesforce)
- Influencer marketing
- Google analytics
- E-commerce strategy
- Data analytics
Certification
IELTS EXAM: 6.5 (B2)
Interests
Travel
Books
Art
Timeline
E-commerce and Digital Marketing Coordinator
Nestle Health Science
09.2023 - Current
Digital Marketing Specialist
Fidia Farmaceutici
09.2020 - 07.2023
Pr Intern
Karla Otto
05.2019 - 07.2019
IELTS EXAM: 6.5 (B2)
02-2019
Master of Science - Digital Strategy
Politecnico of Milan
04.2001 -
Master of Science - Marketing Management
Luiss Guido Carli
04.2001 -
Bachelor of Science - Economics
Luiss Guido Carli
04.2001 -
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