Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Interests
ROHAN DESHAMUKHYA

ROHAN DESHAMUKHYA

Risk Management and Policy Leader
Luxembourg
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill

Summary

Dynamic, goal oriented and data driven risk management and compliance leader oversees every facet of policy and operation with strong project management and decision-making skills. Brings comprehensive knowledge of online trust and safety and risk management in Social Media, OTT, E-commerce, Fin-tech industries. Skilled at building tech solutions for identifying and mitigating risk at scale as well as building and managing regulatory relationships and driving compliance solutions under tight deadlines.

Overview

14
14
years of professional experience

Work History

Director, Brand Risk Management

PayPal
01.2022 - Current
  • Head of global content moderation/trust and Safety functions across PayPal and all subsidiaries. Responsible for risk management, regulatory relationships, operations, and risk detection technology functions.
  • Helped reduce overall enforcement time by ±82% for high-risk illegal user generated content.
  • Formed enterprise wide trust and safety policies, guidelines and training strategy for PayPal.
  • Improved overall AI/ML risk detection model efficacy by 45% on average YoY. Launched AI/ML models to detect illegal and high risk UGC on images and texts in partnership with data and engineering teams.
  • Managed merchant onboarding for high risk business verticals and business partnerships from compliance perspective withe expected USD 175MM revenue. Decreased compliance onboarding time by 30% in 6 months.
  • Led Compliance by Design initiative to launch 8 global and 4 US based product/features with expected average revenue growth of 15% per product. Owned business enablement goals working directly with senior business and product leadership.
  • Responsible for building relationships and creating and maintaining strategic partnership with other industry players.
  • Led scoping, designing, execution and delivery of compliance solutions for regulations like EU Digital Services ACT, UK Online Safety Bill, AU Online safety Act, IN IDMC etc., Including standing up processes, audit mechanisms, external facing communications and liaising with regulatory authorities.
  • Led company participation in policy consultations and discussions for major regulators across geographies (i.e. EU DSA, UK OSB) and supported payments compliance initiatives like EU PSD2, UK consumer duty etc.
  • Responsible to set goals, KPIs, KRIs, and developing high performing teams through coaching, and empowering cross functional teams of senior managers and their teams. Delivered robust dashboards to effectively measure risk to customer, regulatory risk and reputational risk as well as key operational and model performance metrics.
  • Implemented innovative process improvement solutions to solve operational issues around scalability and cost which resulted in rapid compliance control expansion across 40+ geographies and 10+ products and services without additional OPEX.
  • Worked closely with organization leadership and board of directors to guide risk management strategy.

Senior Program Manager, Product Compliance

Amazon EU SARL
04.2019 - 01.2022
  • Led EMEA Upstream Product Safety Controls program which owned proactive identification and mitigation of customer and regulatory risk covering all non-media and non-food products sold in EMEA region.
  • Led multiple global programs and lead team of 150+ members delivering proactive product compliance risk investigations across EMEA.
  • Led creation of biggest product listing classifier in Amazon with more than 1.3BN ASINs classified across 9 product categories in 8 months to prevent business impact from 'EU Goods Package' regulation.
  • Designed and launched one of the biggest proactive controls projects in EU while safeguarding 33% (over $3BN) of sales impact.
  • Oversaw development of 2 AI/ML based product risk detection models responsible to provide high confidence ASIN level risk profiling on products currently on sale in EU catalogue.
  • Managed external product consultants responsible to provide critical inputs on product compliance policy and products in scope of specific regulations.
  • Lead fulfilment centre audits for hazardous material detection on FBA products.
  • Led SOP, Policy, process and dashboard creations for various product safety initiatives. Brought product safety investigation time down by 33% through process improvements.
  • Supported 2 new country launches through proactive controls programs.
  • Led 3 OP planning cycles and facilitated stakeholder communication, leading to improved alignment between business objectives and program goals.

Head of Trust and Safety, Amazon Advertising

Amazon.com
09.2018 - 04.2019
  • Led and delivered design and launch of end-to-end global Trust and Safety program, including hiring and setting up a variable operations team of 50+ in-house and 100+ vendor HC for content reviews, Project management, process improvement and SME support who together reviewed 200K+ seller submitted advertising content globally.
  • Launched integrated in-house case management, auto annotation and auto enforcement tools which improved review quality, measured by reduced seller appeals and QA issues from 12% to 3%. and reduced TP90 high risk case response from 8 hours to 90 minutes.
  • Partnered with legal and public policy teams to produce Amazon Advertising advertising content policies and best practices.
  • Partnered with UX and engineering teams to improve user facing content submission experience for high risk product categories.

Head of Trust and Safety, Amazon Prime Video

Amazon.com
04.2017 - 09.2018
  • Part of Prime video global launch team, planned, integrated, created, and led global Trust and Safety organization and scaled T&S coverage to support 190+ regions including 10 major country launches.
  • Hired and developed large cross functional teams of program managers, Product Managers, Operations managers, policy leaders and data analysts for global trust and safety operations. Developed and managed team goals, KPIs, budgets etc.
  • Helped launch 25+ international Amazon original titles from story development to launch from compliance perspective through extensive partnership with production, creative, legal and ops teams.
  • Supported acquisition of 700+ titles globally, including multiple first-to-OTT film acquisitions.
  • Achieved 35% reduction in manual content review processing time by partnering with engineering teams to build centralised and robust case management tools that allowed scalable compliance audit and automated approvals.
  • Drove overall 40% automation in human content review process by partnering with computer vision team to develop image detection technology for video.
  • Acted as POC for all senior executive communications and advisor on Trust and Safety and external litigation maters.
  • Managed 5 global vendors responsible for CC, translation, QC and compliance edits.
  • Created and led Trust and Safety processes for Prime Video Direct and X-ray services and helped expansion to multiple regions.
  • Built robust escalation management processes which managed multiple C level escalations and regulatory escalations (managed 50+ escalations). Partnered with global CS teams to build Trust and Safety customer complaint management process (managed 1500+ customer escalations).
  • Advocated for customer experience (both internally and externally) and business enablement by producing several blue prints, editing best practice documents and policy improvements.
  • Represented Amazon on various industry groups, media associations and regulatory forums globally to advocate for scalable and sustainable self regulation and customer experience.

Policy Lead, Trust and Safety, Amazon Prime Video

Amazon.com
05.2016 - 04.2017
  • Drafted, published, and managed 30+ global content policies based on country specific regulations, cultural norms and company’s position on risk management working with Legal, Public policy, Marketing, Creative and operations teams.
  • Led creation of internal Prime Video policy management tool and built dashboard to track policies, updates, SOPs and operational enforcement data.
  • Led team of 25 content reviewers supporting accelerated country launches through review of launch inventories.
  • Worked closely with industry associations and authorities like Internet and Mobile Association of India, BARC, Ofcom (UK), EU, TDRA (UAE), IMDA (SG) etc
  • Managed escalations reactively from regulators, customers and leadership on policy violations and harmful and offensive content related issues.
  • Provided consultation support to creative, legal, marketing, content acquisition teams senior leadership on Trust and Safety risk and policy matters.

Head of Trust and Safety Policy and Operations

Viacom18 Media Pvt. Limited, Viacom Inc
04.2013 - 04.2016
  • Led trust and safety function for various general entertainment channels and OTT platform to ensure every content (Programs/Websites/Commercials) are in compliance with company standards, various laws and regulations.
  • Launched 70+ showa and 90+ movies including tentpole shows with 700M+ reach.
  • Worked with ad revenue team and advertising clients to help bring in USD 300+MM advertising revenue by ensuring compliance with advertising standards of various geographies.
  • Coordinated with internal legal, creative, marketing, sales and business leadership teams, external clients, and vendors to ensure efficient process continuation.
  • Ensured data governance and dashboard creation for trust and safety enforcements given and user complaints/actions.
  • Launched new digital services and service expansion to new international territories (EMEA, UK, US) working with Tech, Marketing and Legal teams
  • Represented the company as legal representative, Signed, filed, defended, settled, content related legal cases on behalf of the company.
  • Managed regulatory relations with regulatory authorities to defend/negotiate sanctions and proactive risk mitigation.

Sr. Manager, Trust and Safety

Star India (Subsidiary Of Walt Disney Company)
10.2011 - 03.2013
  • Built content operations and compliance process to launch a new pan-India OTT offering.
  • Ensured every content (Programs/Websites/Commercials) is in compliance with various laws and sub laws pertaining to various countries.
  • Oversaw advertising trust and safety reviews in accordance with ASCI guidelines.
  • Coordinated with internal departments, external clients, and vendors to ensure smooth workflow to launch new shows and promotional content.
  • Replying to various regulatory complaints pertaining to content whenever demanded by relevant authorities
  • Ideation of channel contents, advertisements along with creative team to ensure the content is safeguarded from any legal or disciplinary actions
  • Enforcement negotiation with internal departments, external clients and vendors.

News Correspondent

RP Techvision Pvt. Ltd
07.2011 - 09.2011
  • Wrote, filmed and edited features and news stories on various topics.
  • Producing documentaries on contemporary social issues as the Sunday feature
  • Editing and proofreading various articles
  • Reporting on entertainment, crime, and political beats
  • Constituting news stories out of wired information.
  • Spearheaded special projects and investigative reports that garnered local and national attention.
  • Maintained ethical journalism practices while investigating controversial topics and sensitive subjects.
  • Produced timely news content under tight deadlines, ensuring accurate and relevant information was delivered to audience.

Assistant Sub-editor

Dainik Yugashanka (Newspaper)
01.2008 - 10.2008
  • Managed multiple projects simultaneously while maintaining a high level of organization to ensure successful completion within established timeframes.
  • Elevated content quality with thorough fact-checking procedures to uphold journalistic integrity across all published materials.
  • Ensured timely publication of print and digital materials by managing strict deadlines and coordinating with various departments.
  • Supported editorial team members by providing constructive feedback on their work, fostering professional development and growth opportunities.
  • Enhanced publication quality by meticulously proofreading and editing articles for grammar, spelling, and style consistency.
  • Developed concise summaries of complex information for use in infographics or other visual aids within published materials to enhance reader understanding.
  • Prepared, rewrote, and edited pieces to improve readability and impact.
  • Communicated directly with writers to collaboratively assess work and guide editorial improvements.

News Bulletin Producer

All India Radio
04.2008 - 05.2008
  • Wrote scripts, editing features and news stories on various topics
  • Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Developed schedules for production, editing, and duplication for timely delivery.
  • Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
  • Enhanced project efficiency by streamlining production processes and implementing time-saving strategies.
  • Monitored production and evaluated performance against set targets, making adjustments to areas of weakness.

Education

Post graduate diploma - Broadcast Journalism, Documentary film making

Indian Institute of Journalism And New Media, Bangalore
2011
  • Dean's List, [Semester2, Year2011]
  • Thesis Statement: [Scalable and Profitable Methods of Organic Faming in Rural India ]

B.A. - Journalism, Psychology and Communicative English

Bangalore University, Bangalore
2010

Skills

  • Strategic Planning
  • Verbal and written communication
  • People Management
  • Operations Management
  • Risk Management
  • Project Management
  • Hiring and Retention
  • Program Management
  • Budget Management
  • Regulatory relationship Management
  • Product Management

Accomplishments

  • Built and led scalable and robust global Trust and Safety programs from scratch for 3 major fortune 500 companies.
  • Delivered E2E compliance strategy and control execution for 5 major regulations across EU, UK, and ASIA within regulatory deadlines.
  • Drove an average 34% automation rate in various risk Ops processes by launching 5 AI/ML products.
  • Helped achieve over $240M earnings through direct partnership with product and business teams and risk assessment-based business enablement efforts.

Languages

English
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Assamese
Advanced (C1)
French
Beginner (A1)

Timeline

Director, Brand Risk Management - PayPal
01.2022 - Current
Senior Program Manager, Product Compliance - Amazon EU SARL
04.2019 - 01.2022
Head of Trust and Safety, Amazon Advertising - Amazon.com
09.2018 - 04.2019
Head of Trust and Safety, Amazon Prime Video - Amazon.com
04.2017 - 09.2018
Policy Lead, Trust and Safety, Amazon Prime Video - Amazon.com
05.2016 - 04.2017
Head of Trust and Safety Policy and Operations - Viacom18 Media Pvt. Limited, Viacom Inc
04.2013 - 04.2016
Sr. Manager, Trust and Safety - Star India (Subsidiary Of Walt Disney Company)
10.2011 - 03.2013
News Correspondent - RP Techvision Pvt. Ltd
07.2011 - 09.2011
News Bulletin Producer - All India Radio
04.2008 - 05.2008
Assistant Sub-editor - Dainik Yugashanka (Newspaper)
01.2008 - 10.2008
Indian Institute of Journalism And New Media - Post graduate diploma, Broadcast Journalism, Documentary film making
Bangalore University - B.A., Journalism, Psychology and Communicative English

Interests

Music Composer - Trained in Indian Classical music from age 4 Learning and practicing music for 25 years Goal: self-learn flute

Avid hiker - Hiked medium-hard 45 trails across 20 countries Goal: complete 100 trails by 2028

Racing and car modification - training in progress through vocational work Worked on interior and exterior modification of 14 cars of various segments

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ROHAN DESHAMUKHYARisk Management and Policy Leader