Saranya Valsarajan

Drove project management strategy for leading marketing agency in Luxembourg, including project planning and budgeting. Led creative design processes and collaborated with marketing team to develop digital content. Managed key accounts to sustain business momentum and meet business needs. Collaborated with external creative team to financial and publish reports. Conducted market research to apprise product development, including web ordering service.

• Led in-house creative design processes, resulting in 19% cost reduction.
• Demonstrated sound financial judgement in managing portfolio of accounts, comprising 20% of company revenue.
• Launched co-working space website; developed marketing content (video and print) for blog posts.
• Assisted finance and accounting team with budget forecasting and bookkeeping.
• Partnered with IT team to collate back-end data for web ordering service and recommended process improvements.

Supported university marketing teams to increase brand awareness and implement innovative advertising campaigns. Liaised with prospective students and delivered sales pitch to attract top talent. Developed innovative solutions to improve digital marketing content and secure international students.

• Launched Google AdWords campaign to improve prospective student outreach strategies.
• Used Adobe Creative Suite to produce online content: Produced student video testimonials; accelerated web traffic by 60% and increased website user engagement by 40%.
• Wrote copy for social media posts, promotional emails and other marketing collateral.

Coordinated production schedules and activities for 2 shows for Star India (Walt Disney subsidiary). Collaborated with production crew to create episodes. Streamlined transcription and editing processes for print media and video promotion trailers, ensuring same day delivery. Led research team to apprise video and scripts writing for 24-episode series.

• Planned and scheduled video shoots in studio and remotely by managing production through stages to completion.
• Monitored scripts and edited episodes for promotional packages.
• Curated digital content for Facebook and Twitter accounts with 1.1M followers.
• Directed camera crew for Friday audience review and special segments, such as movie releases.

Coordinated and directed live news bulletins (minimum 5 per day) and feature segments with anchors, bulletin producers and camera crew.

• Maintained high attention to detail and collaborated with editors, graphic designers, and bulletin producers to monitor quality control for news packages and feature stories.
• Assisted team members with researching stories, finding guests and conducting interviews.
• Produced and edited promos for news segments and daily shows