SOUJANYA AIN
Bascharage
Summary
Product Marketing Manager with 4+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
9
9
years of professional experience
Work History
Senior Product Marketing Manager
GitGuardian
01.2025 - Current
- Defined product positioning and messaging, increasing market visibility.
- Collaborated with product management on roadmap and product vision.
- Optimized pricing and packaging based on market research and analysis
- Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy..
Product Marketing Manager
GitGuardian
10.2022 - Current
- Enabled sales teams with value-driven tools and messaging.
- Led cross-functional product launches and go-to-market strategies.
- Conducted market research and competitive analysis to define value propositions.
- Conducted win/loss analysis to improve market positioning.
Product Marketing Manager
Ubika
01.2021 - 09.2022
Assistant Product Manager
Rohde & Schwarz Cybersecurity
07.2020 - 12.2020
- Developed product marketing strategies (positioning, pricing, product launch)
- Crafted compelling product messaging across marketing channels (website landing pages, blog posts, whitepapers, datasheets) and sales tools to support selling process
- Liaised with industry analysts to facilitate briefings, inquiries, and other events
Sales Analyst Intern
Toyota Motor Europe
12.2018 - 06.2019
- Generated 5-10 monthly sales reports with performance analysis KPIs, on Microsoft Excel, and delivered presentations for 27 European countries, that facilitated sales planning
- Created comprehensive competitor analysis on top 10 competitors and executed market analysis on automotive segmentation trends
- Initiated automation using VBA that minimized running time of Excel reporting sheets by 60%
Marketing Intern
ExxonMobil
07.2018 - 11.2018
- Directed the team to eliminate bottlenecks from the product development process, which reduced average project completion time by 20 minutes each day
- Designed and launched creative business analysis visuals on Tableau that simplified 1000s of data to influence decision-making
- Orchestrated qualitative surveys of 6 major distributors and resolved their pain points by process improvements, building an integrated collaborative communication plan on SharePoint
Programmer Analyst
Cognizant
12.2015 - 07.2017
- Performed front end web development for responsive landing pages that maximized client satisfaction by 90% and UX score by 35% using HTML/CSS and JavaScript
- Collaborated with cross functional teams to manage emergency bug fixes, eliminating application system error by 20%
- Mentored a team of 12 interns regarding technical design standards and testing procedures, boosting efficiency
Education
Double Degree - Master in Management,MSc in Marketing Management
EDHEC Business School
04.2020
Bachelors in Technology - Computer Science and Programming
Kalinga Institute of Industrial Technology
05.2015
Skills
- Go-to-Market Strategy
- Product Positioning & Messaging
- Pricing & Packaging
- Competitive Analysis
- Sales Enablement
- Marketing Analytics
- Product Launches
- Customer Segmentation
- Content Development
- Demand Generation
- Brand awareness
- Project Management
Timeline
Senior Product Marketing Manager
GitGuardian
01.2025 - Current
Product Marketing Manager
GitGuardian
10.2022 - Current
Product Marketing Manager
Ubika
01.2021 - 09.2022
Assistant Product Manager
Rohde & Schwarz Cybersecurity
07.2020 - 12.2020
Sales Analyst Intern
Toyota Motor Europe
12.2018 - 06.2019
Marketing Intern
ExxonMobil
07.2018 - 11.2018
Programmer Analyst
Cognizant
12.2015 - 07.2017
Bachelors in Technology - Computer Science and Programming
Kalinga Institute of Industrial Technology
Double Degree - Master in Management,MSc in Marketing Management
EDHEC Business School
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