THOMAS HYNEK
11A Blaigaass, 5426 Greiveldange, Luxembourg
Summary
With over 30 years as a design researcher and strategist, I translate human insights into innovative products, services, and experiences through a human-centered approach. By understanding people's needs within complex ecosystems, I help clients bridge the gap between user expectations and business objectives, driving growth, engagement, and efficiency. Rooted in ethnographic research, my approach uncovers the connections between culture, society, and commerce. By immersing myself in users' experiences, I identify emerging trends that inform strategy and product development, whether it be startups or Fortune 50 companies. I have led global, cross-disciplinary teams spanning sectors such as healthcare, mobility, consumer goods, and technology. With expertise in B2C, B2B, and B2B2C markets, I develop tailored strategies that drive meaningful impact. From pioneering healthcare service models to shaping the future of mobility and enhancing technology's role in daily life, my work transforms insights into innovative solutions.
Overview
28
28
years of professional experience
Work History
Founder
DESIGN RESEARCH CONSULTING SARL
01.2017 - 03.2025
- Directed global design teams in delivering innovative solutions for multinational clients while utilising design thinking and systems design methodologies.
- Designed and led field research initiatives, synthesizing insights to identify compelling human-centered services, digital experiences, and communications.
- Worked with leading clients, including BMW, Bosch, Heidelberg Materials, Hyundai, Samsung, and Zeiss, to create impactful design-driven strategies.
Partner and Global Insights Lead
MADE DESIGN
01.2013 - 12.2015
- Conducted field research and created new service concepts while coordinating with Made Design, Denmark
Research and Health Practice Lead
IDEO
Munich
01.2005 - 12.2011
- Led client acquisition and retention efforts, with a strategic focus on the healthcare industry.
- Mentored teams, and provided creative direction to drive impactful project outcomes.
- Guided healthcare clients in adopting Design Thinking methodologies to enhance their internal UX capabilities.
- Spearheaded the growth and leadership of the human factors discipline at IDEO, Munich.
- Designed and led qualitative research efforts.
- Developed strategic frameworks and roadmaps to identify new opportunities in product, service, and communication design.
- Collaborated with high-profile clients, including Airbus, Bertelsmann, BP, HP, Gibco, Grundfos, Novartis, P&G, O2, Orange, Samsung, UBS, Whirlpool, VW.
Founder
Feynwerk
Berlin
03.2004 - 12.2005
- Was responsible for client acquisition while also conducting field research to steer the development of digital solutions.
Research Consultant
MetaDesign
Berlin
05.2000 - 01.2004
- Conducted field research and acted as content lead for online and branding programs.
Design Researcher
Doblin Group
Chicago
12.1996 - 03.2000
- Designed and conducted field research to inspire strategic development of new products, services, and brands.
Education
BACHELOR OF SCIENCE - Industrial Design
Institute of Design, Illinois Institute of Technology
Chicago01.1996
Skills
- Design thinking
- Project planning
- Client engagement
- Qualitative research
- Human-centered design
- Synthesis
- Ideation
- Prototyping
- Storytelling
Personal Information
- Date of Birth: 11/25/65
- Nationality: American & Luxembourgish
Timeline
Founder
DESIGN RESEARCH CONSULTING SARL
01.2017 - 03.2025
Partner and Global Insights Lead
MADE DESIGN
01.2013 - 12.2015
Research and Health Practice Lead
IDEO
01.2005 - 12.2011
Founder
Feynwerk
03.2004 - 12.2005
Research Consultant
MetaDesign
05.2000 - 01.2004
Design Researcher
Doblin Group
12.1996 - 03.2000
BACHELOR OF SCIENCE - Industrial Design
Institute of Design, Illinois Institute of Technology
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