Kristina Durantet

Led the creation and execution of the digital marketing go-to-market strategy for EU.

• Developed global Go-to-Market strategy to drive customer acquisition and identified customer journey with the relevant touchpoints
• Led cross-functional teams to launch integrated marketing campaigns and data driven campaigns optimization resulting in 98% strategic accounts engagement
• Monitored and analysed performance metrics including ROI, customer acquisition cost and pipeline attribution, to measure campaign effectiveness and
• Partnered closely with sales teams to align marketing initiatives with business objectives

• Responsible for leading Networking digital go-to-market strategy, marketing programs and end-to-end campaign execution at a global scale, driving more than 15x ROI for the marketing investment
• Lead a go-to-market strategy planning and budget management
• Managed a virtual team including agencies network to drive end-to-end data-driven campaigns' execution and optimization
• Lead contact acquisition strategy and execution for Global Online Marquee Events

• Responsible for demand generation program strategy, planning and campaigns execution for Networking/Security Business Unit for EMEA

• Responsible for multi-language webcast execution and support, digital content management, demand execution campaign support and analytics

• EMEA Lead for Marketing Onboarding and Enablement, assistance to VP, Marketing EMEA and 2 other marketing executives and their teams

• Company Overview: Project: https://playologie.picafloreditions.com
• Project: https://playologie.picafloreditions.com